Demand Generation Manager

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Own a sales pipeline target across several go-to-market channels, leading a team of business development representatives while building and maintaining the internal software and AI tooling that ranks prospects, supports outreach and drives reporting. The role combines commercial leadership with hands-on engineering in a production codebase.

What you'll do

• Set and forecast the quarterly pipeline plan and answer for results across outbound, events, inbound and account-based programs.
• Hire, coach and set targets for a team of five business development representatives, deciding who they contact and how.
• Coordinate pipeline goals with other teams that run events, inbound and account-based work, and supply their target lists and follow-up.
• Study where prospects drop out between early discovery and a trial, and improve the transition to account executives.
• Publish a weekly demand generation report built from CRM stage history that guides team decisions.
• Manage program spend and software vendor budgets, retiring tools that no longer deliver value.
• Build, deploy and keep running production software for prospect ranking, data feeds and automated sales helpers.
• Build and tune AI agents that draft research, outreach and handoff materials, including writing prompts, tools and quality evaluations.
• Maintain a data warehouse of target accounts synced with the CRM, keeping ingestion, roll-ups and audits reliable.
• Define and wire in buying signals, and measure whether they predict meetings.
• Refine how accounts are ranked each quarter using the results of won and lost opportunities.
• Track industry changes in outbound and inbound sales and test promising practices quickly.

What we're looking for

• Has built personal go-to-market automations and agents using current AI coding tools, which the sales team relies on every day.
• Has carried a meetings or pipeline quota on a high-performing revenue team at a quickly scaling software business.

Bonus points

• Able to script and query relational data, with familiarity with lead research and contact enrichment platforms.
• Has helped grow a sales or marketing function through several stages of company growth.

Location and work model

• San Francisco, California, United States
• Hybrid, with 3 days in-office per week
• Full-time

Compensation, as the posting describes it

• Equity