The role, as published
About the company
Our client is a healthcare technology company.
The role
Raydar is recruiting for this role on behalf of our client. Serve as the first growth hire, owning a direct-to-customer go-to-market motion from the ground up. The work combines field outreach, growth marketing and experimentation to bring in new accounts and get them actively using the product. You will report to the CEO and share customer insights with the product team.
What you'll do
- Own the direct outreach and growth motion end to end, from first contact through activation and sign-up.
- Travel regularly to new markets to meet with clinicians and practice staff and test which accounts to target and how best to convert them.
- Build an engaged community of professional users through online channels, conference sponsorships and events.
- Plan and run growth experiments across field outreach, paid advertising, events and sponsorships.
- Manage advertising spend and shape growth marketing efforts.
- Bring field feedback back to the product team to guide what gets built next.
What we're looking for
- Roughly 4 to 8 years of experience in growth, sales or go-to-market roles.
- Track record of building top-of-funnel from zero for a provider-facing healthcare product, including personally selling to or activating small and mid-size practices.
- Early-stage startup experience, current or recent.
- Self-starter mindset with the ability to figure things out independently in a very small team, with low ego and easy collaboration.
- Comfort using a CRM such as HubSpot, along with product analytics and marketing automation tools.
- Ability to work on-site five days a week.
- Willingness to travel about 40% to 50% of the time for market launches and conferences.
Bonus points
- Experience at healthtech or provider-facing startups.
Location and work model
- New York, NY, United States
- On-site, 5 days per week in office
- Full-time
Compensation, as the posting describes it
- Equity