The role, as published
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Own and build the full growth marketing function for a B2B software business, setting strategy, channels and measurement from the ground up. Begin as a hands-on individual contributor with some team support, reporting to senior leadership, with room to move into broader marketing leadership over time.
What you'll do
- Design and launch a growth program from scratch, including strategy, KPIs and an account-based marketing approach aimed at large enterprise accounts.
- Bring structure and clear goals to field events and conferences so they work as a dependable pipeline source.
- Find, test and develop new channels for pipeline generation and customer acquisition, managing a sizeable annual budget.
- Shape the company's brand voice and market presence.
- Work closely with sales and executive leadership to align marketing programs with long enterprise sales cycles and commercial targets.
What we're looking for
- Around 5 to 8 years of marketing background, including growth roles.
- Hands-on use of AI tools in daily work, or a strong curiosity about them.
- A history of marketing to large enterprise customers with significant revenue and many locations.
- A track record of building and scaling a B2B growth engine from scratch at an early-stage startup, owning pipeline across events, account-based marketing and new channels.
- Accountability for the financial performance of the marketing funnel, from acquisition cost through to return on spend and contribution to revenue.
- Working knowledge of paid media, search marketing, lifecycle marketing and account-based marketing.
- Comfort working Pacific hours and collaborating with a team in Southeast Asia.
Bonus points
- Background in vertical SaaS or AI companies, or in healthcare or hospitality technology.
Location and work model
- Remote (US)
- Full-time