The role, as published
About the company
Our client is an education technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead student acquisition and growth from strategy through execution, working with product on activation and with partnership teams on college-facing materials. The role centers on paid and organic channels, creator and referral programs, and lifecycle messaging, measured against efficiency and quality targets.
What you'll do
- Plan and run paid acquisition campaigns across major social advertising platforms.
- Build and manage affiliate, creator and user-generated content programs.
- Drive search visibility across traditional and AI-driven search results.
- Design product-led growth mechanics and referral loops.
- Run email and SMS lifecycle messaging for a large existing user base.
- Set brand and social media direction.
- Help with community initiatives, outside organization alliances and partner-facing collateral.
What we're looking for
- Has served as head of growth at a startup.
- Willing to execute channel work directly at first, handling planning, content production and campaign go-lives alone.
- Has driven measurable growth results at a startup.
- Understands cost per acquisition by channel and can set up tracking where it is missing.
- Has built creator, ambassador or community programs.
- 3 to 5 years of relevant experience.
Benefits
- Health benefits
Location and work model
- New York City, NY, United States
- Hybrid, 3 days in office
- Full-time