The role, as published
About the company
Our client is a cybersecurity company.
The role
Raydar is recruiting for this role on behalf of our client. Establish a product marketing function from the ground up, leading how a technology product is positioned and talked about in the market. Equip the sales organization with the materials it needs and partner with technical colleagues to make complex ideas easy to grasp.
What you'll do
- Lead messaging, positioning and the overarching brand narrative, which is the biggest part of the role.
- Plan and support launches of new products and features, covering naming, positioning and supporting launch assets.
- Develop a full set of sales enablement resources, from presentation decks and call guides to event materials.
- Sit in on sales conversations to hear how buyers respond and refine the pitch accordingly.
- Produce content and tune advertising copy so it resonates with the intended channel audience and keeps inbound interest steady.
- Collaborate with engineering and machine learning colleagues to turn deeply technical detail into an accessible story.
What we're looking for
- 5 to 8 years of B2B product marketing experience.
- A track record of promoting technically complex offerings to knowledgeable, specialist audiences.
- Excellent writing and narrative ability, adaptable for both engineering-minded and business readers.
- Hands-on experience supporting sales teams and producing go-to-market content.
- Ability to work on-site in the office five days a week.
Bonus points
- Prior experience at an early-stage company.
- An eye for visual design.
Benefits
- Health, dental and vision coverage
Location and work model
- San Francisco, California, United States
- On-site, 5 days per week in the office
- Full-time
Compensation, as the posting describes it
- Equity
- Uncapped commission
- Retirement plan