The role, as published
About the company
Our client is a software company.
The role
Raydar is recruiting for this role on behalf of our client. Act as the first dedicated product marketer, owning how a B2B enterprise software offering is positioned and presented to the market. Work closely with sales and demand generation colleagues to equip them with materials and support go-to-market activity, as an individual contributor reporting to the CMO.
What you'll do
- Define the positioning and core messaging for the platform, beginning with one priority use case.
- Convert that messaging into written and web-based marketing assets, including case studies.
- Provide campaign materials and proof points to the demand generation lead.
- Own sales enablement so the sales team ramps quickly and closes more effectively.
- Plan and execute go-to-market launches, and establish a consistent process for future ones.
What we're looking for
- 6 to 11 years of relevant experience.
- Background in B2B enterprise product marketing.
- Track record of taking products to market and producing customer-facing messaging and documentation.
- A publicly viewable sample of your product marketing work.
- Habitual use of AI tools to work more productively.
- Ability to travel up to 15%.
- Sharp critical thinking and the ability to explain to buyers and users why a modern approach outperforms established alternatives.
Bonus points
- Prior product marketing work at a fast-growing enterprise AI business.
Location and work model
- San Francisco, CA, United States
- On-site, 5 days per week in office
- Full-time
Compensation, as the posting describes it
- Equity