The role, as published
About the company
Our client is a technology company.
The role
Raydar is recruiting for this role on behalf of our client. Own the growth marketing strategy for a business-to-business offering, from defining target accounts and lead standards through demand creation, conversion and the handoff to sales. The position partners with several cross-functional groups and reports to growth leadership.
What you'll do
- Set the target buyer profile and define what counts as a qualified lead, including how leads are scored and passed to sales.
- Plan and run demand programs across paid media, organic search, content, events and outbound support.
- Build conversion paths such as landing pages, email sequences and retargeting that move prospects toward a sales conversation.
- Work with sales on shared lead definitions, handoff expectations, lead quality feedback and sales materials.
- Track pipeline and cost per lead by channel, then shift budget toward the channels that convert.
What we're looking for
- Experience building a growth marketing function from the ground up, such as at an early-stage startup or while launching a new business segment.
- Hands-on experience running a broad mix of full-funnel acquisition and nurture tactics, including organic search, paid acquisition, conversion pages, email programs, online seminars and lead qualification models.
- Paid time off
- Health insurance
- Relocation support
Location and work model
- Brooklyn, New York, United States
- On-site, 5 days per week in office
- Full-time
Compensation, as the posting describes it
- Base salary: $140K - $170K
- Equity