The role, as published
About the company
Our client is a healthcare technology company.
The role
Raydar is recruiting for this role on behalf of our client. Shape how a B2B software portfolio is positioned, messaged and taken to market, from competitive analysis and analyst engagement to launch planning and sales enablement. The role reports to the product marketing lead and works closely with demand generation, sales and product teams, with room to build out the function over time.
What you'll do
- Run competitive intelligence end to end, covering competitor monitoring, win and loss analysis and battlecards, and turn market and regulatory shifts into go-to-market recommendations.
- Maintain ties with third-party research firms and oversee participation in their rankings, reports and briefings.
- Develop and maintain a single messaging and positioning framework used across all go-to-market activity.
- Lead product launches by setting strategy, success measures and required assets with product, demand generation and sales teams.
- Build and maintain sales enablement materials, including pitch narratives, collateral and objection handling guidance.
- Work with product and revenue leaders on pricing, packaging and monetization.
- Set up the processes and operating rhythms that will support a growing product marketing team.
What we're looking for
- Product marketing experience in sales-led B2B software, supporting sales teams on enterprise deals.
- Hands-on background in market monitoring or in dealings with outside research and rating firms.
- Startup experience across the early growth years of a company.
- Strong market and competitive analysis skills, including creating battlecards.
- Working knowledge of marketing and analytics platforms.
Bonus points
- Background in regulated industries or in advanced technology categories.
- Working knowledge of basic design tools.
Benefits
- Health, dental and vision coverage
- Commuter benefits
Location and work model
- San Francisco, California, United States
- Hybrid, 3 in-office days per week
- Full-time
Compensation, as the posting describes it
- Base salary: $175K to $220K
- Equity
- Retirement plan
- Flexible time off