Social Media Content Producer

About the company

Our client is a fast-growing technology company.

The role

Raydar is recruiting for this role on behalf of our client. Own short-form video content from idea through publishing, setting the creative direction and tying social channels to measurable audience growth. Also build and manage a program of outside creators and report regularly on how creative assets perform.

What you'll do

• Set creative direction for short-form video channels by spotting strong formats and hooks and writing clear briefs.
• Shoot, edit and publish short-form videos, and produce polished longer videos for live events.
• Partner with senior leadership and a part-time growth lead to improve upper and mid-funnel creative and lower the cost of acquiring each new user.
• Grow a small existing social account into a steady acquisition channel, taking over work currently handled by an outside agency.
• Build and run a creator and user-generated content program, including sourcing, personas, tiers, briefs, scripts, agreements, payments and feedback.
• Lead the creator community through challenges, incentives and feedback cycles, supporting top performers and cutting what underperforms.
• Track creative performance such as CPM, CTR, views, sign-ups and acquisition cost by channel, and share a clear weekly report.
• Use AI-assisted workflows to speed up production and focus on what works.

What we're looking for

• Around two years of hands-on work producing short videos for social platforms.
• A history of building a following from nothing on your own, with a strong audience response, rather than inheriting an established account.
• Evidence that your social work has driven concrete conversions, beyond view counts.
• Experience owning content strategy and comparing results across formats and creative variations.
• Ability to shoot and edit your own video in common editing tools.
• Comfort owning the full creative cycle in a fast-paced, in-person environment.
• Ability to work on-site five days a week in New York City.

Bonus points

• Background working closely with underserved communities, for example in education, social services, volunteering or the public sector.
• Experience as a founder or early team member at a startup.
• Higher-end video production experience.

Location and work model

• New York, NY, United States
• On-site, 5 days per week in office
• Full-time

Compensation, as the posting describes it

• Equity