Growth Marketing Manager

About the company

Our client is a technology company.

The role

Raydar is recruiting for this role on behalf of our client. Lead user growth for a new consumer app ahead of its launch, covering the journey from first awareness through sign-up, activation and long-term retention. The role centers on creator-driven and organic social channels, close work with several internal teams, and steady analysis of how users move through the funnel.

What you'll do

• Take ownership of the end-to-end growth lifecycle for a new consumer app and answer for the metrics tied to it.
• Drive organic reach through short-form video and user-created content across the major social networks.
• Recruit, brief and scale a network of creators and influencers who attract engaged users instead of passive reach.
• Collaborate with product, partnerships, social and design colleagues to shape messaging and monitor growth indicators.
• Create onboarding journeys, email sequences and in-app messaging that lift activation and keep users coming back.
• Plan and run launch campaigns and creator tests, including collaborations and results-based agreements, and measure outcomes after release.
• Study funnel behavior, campaign results and the competitive landscape to spot drop-off points and openings, then convert findings into a growth plan.

What we're looking for

• 3 to 6 years of experience in consumer growth marketing.
• Solid background growing audiences through organic social channels and community-produced content.
• Experience expanding the user base of an early-stage consumer application.
• Hands-on experience running creator, influencer and short-form video programs.
• A record of converting social activity into active, retained users rather than follower counts.
• Comfort in a lean startup, creatively stretching a small budget.
• Able to work from the New York office, on-site or hybrid.

Bonus points

• Experience at a consumer fintech product.
• Ability to produce your own content and be comfortable on camera.
• Samples of previous work to share.

Benefits

• Health and other insurance benefits

Location and work model

• New York, New York, United States
• On-site, with a hybrid schedule possible by discussion
• Full-time, direct employee

Compensation, as the posting describes it

• Performance bonus
• Equipment provided