The role, as published
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Lead customer acquisition efforts across a broad mix of marketing channels. Run experiments, decide where to invest more, and oversee spending so that effort goes behind the approaches that deliver results.
What you'll do
- Own acquisition programs from start to finish, including how prospects first become aware of the business.
- Design and launch campaigns across paid, account-based, events, partnerships and other emerging channels.
- Assess campaign results and turn successful experiments into repeatable programs that scale.
- Plan and administer the channel budget, moving spend quickly toward what performs and ending what does not.
- Keep positioning, brand and sales aligned so demand efforts move in the same direction.
What we're looking for
- Experience leading growth channels at high-growth companies or early-stage startups, such as a founding growth role.
- Experience testing and scaling several channels, including paid, organic and partnerships.
- A history of B2B demand generation or growth marketing work in a quickly expanding company.
- A track record of driving top-of-funnel volume at scale, such as hundreds of qualified demos each month.
- Comfort with funnel metrics and attribution, balanced by sound judgment drawn from experience and logic.
- Ability to look back on past work and explain the reasoning behind decisions in plain language.
- Ability to work from the New York City area on a hybrid schedule.
Bonus points
- Strong educational background.
- Experience building demand generation from zero at an early-stage company.
- Genuine interest in following the startup ecosystem.
Benefits
- Health, dental and vision coverage
- Commuter benefits
Location and work model
- New York, NY, United States
- Hybrid
- Full-time
Compensation, as the posting describes it
- Equity
- Retirement plan with employer match