The role, as published
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Serve as the first marketing hire and own the go-to-market function for a consumer software product. The work spans launches, creative production, paid acquisition and organic channels, with close collaboration alongside company leadership and regular conversations with users.
What you'll do
- Plan and run product launches, converting new releases into compelling narratives and the assets that support them.
- Create and test a steady flow of creative, including video, written pieces and visual ads, and learn what captures attention.
- Run paid acquisition experiments across several advertising platforms, review performance data, cut weak efforts and increase spend on strong ones.
- Build self-sustaining growth channels that do not rely on advertising budget, such as search, referral and partner initiatives, and community-led efforts.
- Talk with users through community channels and interviews to inform messaging.
- Partner with company leadership on positioning and go-to-market direction.
What we're looking for
- Hands-on use of AI tools and the ability to explain complex AI products in plain, engaging language.
- Consumer product marketing background, having led a launch or grown an acquisition channel, for example from zero to one or by lowering cost per acquisition.
- Track record of launch campaigns that gained traction on major social networks.
- Practical content production and video editing skills, including short product videos.
- Ability to work on-site 5 days a week in San Francisco, CA.
Bonus points
- Broader creative skills such as writing copy, directing video, building web pages and analyzing conversion funnels.
- Earlier experience in an early-stage company in a marketing, growth or content position.
- Relocation support
Location and work model
- San Francisco, CA, United States
- On-site, 5 days per week in office
- Full-time
Compensation, as the posting describes it
- Equity