Growth and Marketing Lead

About the company

Our client is a fast-growing software company.

The role

Raydar is recruiting for this role on behalf of our client. Lead brand, content and demand generation as the first dedicated marketing hire, partnering closely with the founders and the go-to-market team. The work blends creative campaign ideas with analytical, test-and-learn practices to build an inbound engine from the ground up.

What you'll do

• Define the brand story and positioning across every channel for a technical buyer audience.
• Produce a steady flow of written and visual content for engineers and founders, from in-depth articles to customer stories.
• Drive organic discoverability through SEO, generative engine optimization and newer AI-driven distribution channels.
• Plan and run creative, unconventional campaigns that build awareness in the market.
• Build the inbound pipeline and test a range of acquisition channels, measuring results and refining the approach.
• Own product marketing and launches, including competitive positioning and sales enablement materials for the founders and sales development reps.
• Develop relationships in the wider industry through in-person gatherings and joint marketing partnerships.

What we're looking for

• 3+ years of marketing or growth experience in a startup, supported by a portfolio of hands-on work.
• Examples of unconventional or guerrilla campaigns that delivered real results.
• Experience with SEO and generative engine optimization, with a record of improving organic reach.
• Strong writing and storytelling that resonates with technical audiences.
• A data-driven approach, including campaign tracking, reporting and iteration.
• Familiarity with product-led growth marketing, its metrics and supporting systems.
• High agency and comfort building programs from scratch with minimal direction.
• Willingness to work an in-office schedule of 9am to 7pm, five days per week.

Bonus points

• Prior marketing or growth work at a software company serving technical users.
• Experience developing customer stories or technical content with large business customers.
• Experience running community programs or industry events.
• Familiarity with the conversational AI space.

Location and work model

• San Francisco, California, United States
• On-site, 5 days per week in office
• Full-time

Compensation, as the posting describes it

• Equity