The role, as published
About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Partner with a senior growth leader in a hands-on, high-ownership marketing role. Drive demand generation programs, test new acquisition ideas, support live events and measure results, while collaborating with several internal teams to set up growth practices from scratch.
What you'll do
- Run and refine demand generation programs across digital, social, search, paid and outbound channels.
- Test new ideas at each stage of the customer journey to learn which efforts create the most pipeline.
- Organize events such as conferences, dinners and webinars that raise brand awareness and generate leads.
- Monitor results, produce dashboards and study conversion data so the team can measure performance more accurately.
- Work with product and engineering colleagues on in-product adoption, retention and referral initiatives.
- Collaborate with sales, customer success and company leadership on priority projects.
- Help establish growth processes from the ground up as an early team member.
What we're looking for
- Roughly 1 to 5 years in marketing, growth, business operations, consulting or a startup setting.
- A standout record of accomplishment or solid experience in B2B performance marketing.
- Comfort with data, including performance tracking, conversion analysis and reporting.
- Willingness to execute personally across many channels, from big projects to small details.
- A resourceful, self-directed style and the ability to work quickly through unclear problems.
- Clear communication and a collaborative approach with cross-functional partners.
- Ability to work on-site in New York, NY.
Bonus points
- Background in B2B SaaS.
- Experience running experiments that improve customer acquisition or conversion.
- Familiarity with go-to-market tooling.
- Understanding of product-led growth approaches.
Benefits
- Health and dental coverage
Location and work model
- New York, NY, United States
- On-site
- Full-time
Compensation, as the posting describes it
- Equity
- Flexible time off